Managing Your Brand via Social Media

Millennials are very involved in social media. The majority of Millennials have Facebook pages, Instagram, Pinterest, an outdated Myspace page and much more. Millennials are known for their skills with social media, and some have even made this skill a career, a good career at that! While it’s definitely a necessary skill to know how to navigate your way through social media, it’s also important to know some basic rules when it comes to managing your brand (that’s you!) via social media.

1. Don’t oversharePicture-2

We all have lives and embarrassing/funny/odd things that happen to us. Please think twice before sharing what just happened on social media. At the end of the day nothing is private once you share it on social media. Think about how you want to be perceived and only post things that you wouldn’t mind sharing with your grandmother’s friend – in that exact language. While you might be thinking you don’t care what other people think of you, at the end of the day you will when you’re looking for your next job or any other kind of partnership.

2. Social media is about other people, not you

This was an interesting point that I recently learned in a Personal Branding class. People “like” or “follow” pages and posts based on how they see themselves or would like to be viewed. For example, if you post a beautiful nature image, the people who like that post are people that associate themselves with loving the outdoors. It has nothing to do with you being at that spot. Unless those people want to be associated with being your friend. This is an interesting point to consider when thinking about what you’d like to post and what kind of people you’d like to be associated with.

3. Know that everything online stays online

While there’s definitely a way to delete posts, if it’s posted that means somebody had a chance to see it and form an impression. Again, I am stressing that nothing is private online. Your friends have friends who see what you post. Posting online is not like having an evening with your friends. People might forget or overlook what you say when you’re in person but not what you write. Every time you post, think about how you want to be perceived. I know this seems like a lot of work but social media is not personal, it’s VERY public. More public then speaking to a room full of people.

A final word a bit outside of social media. I spent a little bit of time working in an HR office and saw some excellently bad email addresses come through. Email is free. Please do your future a favor and change your email address to something a bit more appropriate.


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